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FREE CLAUDE SKILLS FOR EARLY-STAGE B2B FOUNDERS

GTM decisions, minus the guesswork

Get a clearer read on your customers, competition, pricing, and next move.

Six skills. One connector. No separate signup. Claude’s free plan works.

LEARN MORE

GET THE SKILLS

Works with Claude on the web and desktop

The Skills

01
The Brief
Claude asks the questions a good advisor would ask before giving you advice: what you sell, who it’s for, where you’re stuck, and what you already know.
Your answers become the context every other skill uses.
Output: A persistent Company Profile
02
Landscaping
Maps the competitors you know, the ones you missed, and the option buyers choose most often: doing nothing.
Then it tells you who to defend against, differentiate from, monitor, or ignore.
Output: A competitive map with a stance on every player
See an excerpt from an output
03
Who's Buying?
Connect HubSpot or upload your customer data. The skill finds which segments drive revenue, what your best customers have in common, and who you should stop chasing.
Output: Customer segmentation, ICP, and the little-talked-about "anti-ICP"
See an excerpt from an output
04
First Believers
No customers yet? Start with your strongest hypothesis and turn it into ten conversations that can prove — or kill —i t before you build an entire GTM motion around it.
Output: An early ICP hypothesis and First 10 Conversations plan
See an excerpt from an output
05
Price Check
Tests your pricing against your stage, ICP, and sales motion.
SIt shows you where the model supports growth and where it’s quietly making the sale harder.
Output: What to keep, change, or research next
See an excerpt from an output
06
Opportunity Knocking
Pressure-tests one build, buy, or partner decision against your resources, timing, and strategic value.
It also checks whether the opportunity is genuinely strategic or just a very convincing distraction.
Output: Build, buy, or partner recommendation
See an excerpt from an output
GETTING STARTED

Connect to Claude

You'll need Claude on the web (claude.ai) or the desktop app — the free plan works. One heads up: connectors can't be added from the mobile app. Add it on a computer and it syncs to your phone.

1. Open Claude on the web or desktop

2. Open your Connectors settings

On claude.ai, go to Settings → Connectors. In the desktop app, click Customize in the upper right, then select Connectors.

3. Click the + and select Add custom connector

4. Add This Better Work

Name it This Better Work and add this connector URL:

https://this-better-work-mcp.lynsie.workers.dev/mcp

Click Add and you're connected!

5. Create a Project

Projects → New Project

You'll run all of the skills in this project.

Not required, but highly recommended.

6. Optional: Connect HubSpot

Customize → Connectors → Browse Connectors

If you use HubSpot, the Who's Buying skill can pull your customer data directly — no export needed.

NEXT

Run the Skills

Run each skill inside the Claude Project you created, in the order listed below, in the same chat session, in your project. The skills build on each other — each one loads context from the ones before it.
We have customers & revenue
We're pre-revenue

1. The Brief

Sets up your company profile — what you build, who you serve, how you compete, and where you are in the journey. Every other skill loads this context automatically.

Say to Claude: "Run The Brief"

2. Who's Buying

Finds the pattern across your actual customers — who your best ones are, what they have in common, and who you should stop pursuing. Not sure you have enough customers for it? Just run it — it knows its own threshold and will point you to First Believers if you're not there yet.

If you're connected to HubSpot, it pulls your data automatically. Otherwise have a customer export ready to upload.

For best results, include as much customer data as possible, including:

  • Industry or vertical
  • Plan or tier level
  • MRR or contract value
  • NPS or satisfaction score
  • Company size
  • Acquisition source
  • Churn status (churned vs. active)

The more of these you have, the sharper the output. At minimum, plan level and some form of revenue data will tell a different story than customer count alone.

And FYI: Your data stays in your conversation. I won't be able to access it.

Say to Claude: "Run Who's Buying"

3. Landscaping

Maps your competitive landscape with a clear stance on each player — defend, differentiate, ignore, or monitor.

Say to Claude: "Run Landscaping"

4. Price Check

Stress-tests your pricing against your stage, ICP, and GTM motion. Tells you whether your pricing is working for you or against you.

Say to Claude: "Run Price Check"

5. Opportunity Knocking

Evaluates a specific build, buy, or partner decision before engineering starts — including a check for whether it's actually strategic or just a distraction.

Say to Claude: "Run Opportunity Knocking"

1. The Brief

Sets up your company profile — what you build, who you serve, how you compete, and where you are in the journey. Every other skill loads this context automatically.

Say to Claude: "Run The Brief"

2. Landscaping

Maps your competitive landscape with a clear stance on each player — defend, differentiate, ignore, or monitor.

Say to Claude: "Run Landscaping"

3. First Believers

Builds an ICP hypothesis before you have enough customers to find a pattern. Helps you figure out who to go after first.

Say to Claude: "Run First Believers"

4. Price Check

Stress-tests your pricing against your stage, ICP, and GTM motion. Tells you whether your pricing is working for you or against you.

Say to Claude: "Run Price Check"

5. Opportunity Knocking

Evaluates a specific build, buy, or partner decision before engineering starts — including a check for whether it's actually strategic or just a distraction.

Say to Claude: "Run Opportunity Knocking"

How they work

These skills aren't chatbots. They're professional-grade skills that live inside your Claude Desktop app via Model Context Protocol (MCP).

1. Connect

Install the This Better Work MCP server in 60 seconds.

2. Build context

Run The Brief first.

This builds your persistent Company Profile. Every other skill loads this context automatically — so you never re-explain your business.

3. Execute in sequence

Call the next skill in your path.

Claude automatically references the inputs and outputs of your previous sessions to ensure every report is using what it learned about your business, industry, and customers to provide the best output possible.

Step 3: Go crush it

You've got clarity on your customers, your market, and your next move.
If you want to dig deeper or turn any of this into a real GTM plan, let's talk.

CONTACT ME